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About Us

Our Story

Determined to change the perception of wool as solely a winter fabric, we embarked on a mission to create better fitting, lightweight, 100% Merino Wool clothing. We're outdoor enthusiasts who, like you, love the many benefits of wool clothing - its natural ability to regulate temperature, wick away moisture, and resist odors makes it the perfect fabric for the demanding outdoor activities we love.

We harness the power of Merino to create shirts that perform as well as they feel. Because when nature provides the perfect solution, why choose anything else?

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We would love to hear your thoughts, recommendations, and experiences.

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