Why wool?
We believe the properties of wool make it the best natural material available for clothing
Why merino
The merino advantage
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Moisture management
Unlike synthetics, wool's porous fibers can absorb up to 30% of their weight in moisture without feeling damp or clammy, helping wick sweat and speed drying.
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Odor resistant
Merino fibers carry a natural wax called lanolin that resists odor-causing bacteria, so you can push your limits without worrying about unpleasant smells.
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Temperature regulation
Merino acts as a natural thermostat, trapping air to keep you warm in cool conditions and releasing it to cool you down when temperatures rise.
Why ours
Not all wool is created equal
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Ultrafine, ultra soft
Merino is graded by the fineness of its fibers: the finer the wool, the softer it feels against your skin. We use 17.5-micron merino for an incredibly soft feel and exceptional comfort in every shirt.
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Built to last
Our double-spun jersey fabric is made to keep your shirt looking great for years to come.
Peace of mind
Our commitment to quality starts with sourcing. We procure our wool from highly accredited woolgrowers.
The Woolmark certification is your assurance of the highest quality wool products. It signifies that the wool has been rigorously tested and meets stringent standards for purity, and performance.
OEKO-TEX Standard 100 gives peace of mind. It signifies that the product has been independently tested and certified to be free from harmful chemicals, making it a safe and healthy choice for you and the environment.
The Responsible Wool Standard (RWS) ensures that the wool in your products comes from farms that prioritize the well-being of their sheep and the health of the land they graze on.
