WülfWool was born from a passion for the outdoors and a commitment to natural performance. Growing up in the mountains of Colorado, our founder discovered the unparalleled benefits of Merino wool for warm-weather adventures.

Merino wool is often seen as a cold-weather fabric, great for base layers and winter insulation. But here’s the truth: Merino’s thermoregulating powers work both ways. It keeps you warm when it’s cold, and cool when it’s hot. That duality is what inspired WülfWool.

Recognizing a gap in the market for lightweight, 100% Merino wool shirts built for the heat, we set out to create a product that merges nature’s finest fiber with the needs of modern, active lifestyles.

Our mission is simple: to craft high-quality, sustainable clothing that keeps you comfortable and cool, no matter where your adventures take you. We source our wool from trusted, accredited growers, ensuring every shirt meets the highest standards of purity and performance.

At WülfWool, we believe in the power of nature to outperform synthetics, and in creating gear that aligns with your values. Join us in redefining what a performance shirt can be: naturally better, sustainably made, and ready for anything.

We would love to hear your thoughts, recommendations, and experiences.